Consultancy Proposal for Social Media Campaign for Transmedia Children’s Stories and Playful Gaming at Aga Khan Foundation

Project Coordinator- Civil Society Strengthening at Aga Khan Foundation
  1. Introduction

The Aga Khan Foundation (AKF) is an agency of the Aga Khan Development Network (AKDN), a group of private not-for profit, non-denominational international development agencies, institutions and programmes that work primarily in the poorest parts of Africa and Asia to improve the quality of life of communities in remote and resource poor areas. Globally, AKF seeks sustainable solutions to long-term problems of poverty, hunger, illiteracy, and ill-health, with special emphasis on the needs of rural communities in mountainous, coastal, and other resource-poor areas. In East Africa, AKF works with partners to improve the quality of life by promoting and developing innovative solutions to challenges of development in Kenya, Tanzania, and Uganda. Reflecting the complex and multi-faceted nature of development, AKF operates a multi-sectoral portfolio that includes programming in Education, Economic Inclusion, Civil Society, Health and Early Childhood Development.

  1. Background

In 2020, AKF led a diverse consortium of partners to generate media content to elevate the importance of reading for enjoyment and learning through play. These included, but not limited to, Night-Time Tales, Bena and Kena (Both aired on NTV), and playkits with videos and posters (See Based on the success and learning from these, AKF is looking to expand this partnership to increase the reach and impact of reading and play content across Kenya. In 2022, AKF will assume a transmedia approach engaging diverse media platforms to increase access to children’s stories and games. Through this, AKF aims to: i) enable children to access Kenyan developed content that elevates the idea of reading for enjoyment, engaging children’s imagination and interests; ii) creating games and playful activities to enable children to further their engagement with the content and the overall experience; iii) driving Kenyan authorship, and; iv) engage transmedia principles.

  1. Consultant Scope of Work

AKF is seeking to engage partner organizations and/or consultants to work as part of a diverse team of educational and creative specialists to develop the content for use across diverse media including visual, audio, and written formats. The scope of work includes:

  1. Creating a social media strategy for the Transmedia Stories project incorporating print, audio, and visual media, and gamification/activities, to build momentum and reach target audiences,
  2. Identifying and conducting outreach to relevant organizations and individuals for social media partnerships,
  3. Developing and collecting social media assets from other involved parties,
  4. Creating and updating social media accounts to build awareness for upcoming content and to promote content once it is released in English and in Kiswahili,
  5. Promoting spaces for user-generated content in response to the Transmedia Stories project,
  6. Tracking engagement and social media interactions using analytics and adjust social media campaign accordingly,
  7. Collecting and presenting feedback and findings on social media campaign, and
  8. Producing and manage additional creative content as needed and providing feedback on the future growth of the Transmedia Stories project with recommendations.
  9. Key Deliverables

At minimum, the deliverables include:

  1. Presentation of social media strategy for various mediums,
  2. Creation of social media assets for social media campaign,
  3. Periodic summaries of impact of social media campaign,
  4. Presentation on all asset produced and recommendations for future social media strategy, and
  5. Other content and deliverables can be recommended by the applicant.

5. Work Plan

Product Date

Introduction to Transmedia Stories project and partners————–August 2022

Presentation of draft social media strategy——————————–August 2022

Finalization of social media campaign and production of assets—-September 2022

Social Media campaign begins and partnership outreaches confirmed—–September 2022

Testing of Transmedia Stories content and adaptations to social media campaign—–September 2022

Social Media Campaign/Outreach———————————————September 2022 – March 2023

Feedback on social media campaign and future recommendations—————-March 2023

How to apply

  1. To Apply

Consultants or organisations interested in this opportunity with AKF should submit:

  • Technical proposal including work plan
  • CV
  • Organisational experience
  • Proposed budget should include transport and accommodation for the consultancy and 5%WHT to Kenyan citizens,15% for East African citizens and 20% Non citizen
  • Links to social media assets and previously developed media campaigns

Applications should be submitted by midday EAT on Friday 12th August 2022.

Please note that applicants must include “Transmedia Social Media” in the email subject line and all attached documents must be under 10 MB for consideration.

AKF is an Equal Opportunity Employer and is Committed to Safeguarding and Promoting the Welfare of Children and Vulnerable Adults and Expects all Staff and Partners to Share this Commitment.

The Aga Khan Foundation is an agency of the Aga Khan Development Network (

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