Key Responsibilities:
- Establishing optimal brand positioning, identify consumer target audiences, and develop marketing and brand plans with specific objectives across different channels and segments.
- Developing, implementing, and executing strategic marketing plans in line with the business strategies and goals, including medical marketing strategies for pharmaceutical products.
- Establishing goals, objectives, and metrics for products by channels / segments
- Ensuring the customers and consumers are at the center of everything done.
- Overseeing branding, advertising, and promotional campaigns, including management of external agencies and stakeholders across multiple communication channels (mass media, out of home, digital, trade)
- Develop and execute effective trade marketing campaigns.
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration across relevant departments.
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
- Lead new product development based on market analysis and business strategies, including brand extensions, packaging design.
- Developing and managing the marketing department’s budget and staffing
- Preparing and presenting monthly, quarterly and annual reports to senior management.
Required Qualifications:
- Bachelor’s degree in Business with specialization in Marketing (or equivalent)
- Master’s degree in a related field (Marketing, Business) is preferred.
- Minimum of 10 years’ experience in the Marketing field, with at least 5 years in a Managerial and/or strategy-oriented position
- Experience in marketing contraceptive and/or sexual-reproductive health products an added benefit
Skills, Knowledge & Competencies
- Solution-oriented; “can do” attitude
- Self-motivated; results-driven
- Communication and influencing skills
- Ability to manage multiple projects simultaneously.
- Effective analytical and decision-making skills.
- Experience working with and managing multiple external agencies and partnerships, including advertising, digital, external and internal partners.
- Demonstrated understanding of principles of market research and analysis to draw valid actionable conclusions.
- Must possess ability to be a fast learner, creative, and adaptive
Expertise in using MS Office applications (Excel, Word, Outlook, PowerPoint) is essential and some experience in creative software applications is useful
How to apply
Interested candidates should submit a CV, Cover Letter, and at least three professional references with email title of “East Africa Marketing Manager” to hr@dkthealthcare.org. The closing deadline for applications is May 25, 2023.
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