Request for Proposals – Development of a visual identity, logo and visual style guide At Interpeace


About Interpeace

Interpeace is an international organization for peacebuilding. With over 25 years of experience, it has implemented a broad range of peacebuilding programmes in Africa, the Middle East, Asia, Europe, and Latin America. Interpeace was officially recognized as an international entity by the Swiss Federal Council in 2018.

Interpeace tailors its approach to each society and ensures that its work is locally designed and driven. Through local partners and its own local teams, it jointly develops peacebuilding programmes based on extensive consultation and research. Interpeace helps establish processes of change that promote sustainable peace, social cohesion, and resilience. The organization’s work is designed to connect and promote understanding between local communities, civil society, governments, and the international community. Interpeace also assists the international community – especially the United Nations – to play a more effective role in peacebuilding, based on Interpeace’s expertise in field-based work at grassroots level. Interpeace achieves this primarily by contributing innovative thought leadership and fresh insights to contemporary peacebuilding policy. It also assists the international community through ‘peace responsiveness’ work, in which Interpeace provides advice and practical support to other international organizations (especially those in the security, development, and humanitarian aid sectors), enabling them to adapt their work systemically to simultaneously address conflict dynamics and strengthen peace dynamics. Interpeace is headquartered in Geneva, Switzerland, and has offices around the world.

Finance for Peace Initiative

The Finance for Peace Initiative aims to promote system-level solutions to challenges in peace financing through the creation of innovative financial models. The purposes of these innovations will be to attract new sources of funding, promote longer-term financial commitments, and foster efficient allocation and monitoring of funds.

Background

Interpeace is seeking a graphic designer (or graphic design team) to develop a comprehensive brand identity for the above new initiative which will be launched toward the end of 2021, including visual style and branding guidelines, and related products. The graphic designer would also ensure streamlining of visual communication by refining communication documents related to the initiative.

The brand identity and communication tools will have to be tailored to appeal to a variety of audiences within the finance sector, government donor entities, and the non-profit peacebuilding sector.

S/he will ideally have prior experience working with developing visual identity for new initiatives. S/he will be expected to produce quality work under limited supervision, all the while maintaining a collaborative outlook and relationship with the Interpeace team. The graphic designer will be expected to take the lead on the initiative’s design process and provide creative direction to ensure the production of a contemporary visual identity which meets well-defined goals.

Preparation and Submission of Proposals

Interpeace invites qualified service providers to submit a bid to provide the services described in the attached Terms of Reference, and which form an integral part of the present Request for Proposal (RFP).

The Bidder shall bear all costs associated with the preparation and submission of its proposal, and Interpeace shall not be responsible or liable for those costs, whether direct or indirect, regardless of the conduct or outcome of the RFP, nor if the RFP is cancelled, altered or postponed for any reason. This includes, but is not limited to, any and all costs incurred for pre-proposal clarifications, oral presentations, site visits, and subsequent meetings and negotiations.

All offers shall be prepared in English. Offers shall comprise the following documents:

  1. Technical Proposal**

The Terms of Reference (ToRs) of the services requested by Interpeace can be found in Annex 1. The technical proposal should include the following information:

i. A CV (if applying as a team, the CV of each team member) and brief description of the provider’s status and structure including legal status (firm or individual), registration/authorization to work as independent contractor in compliance with local regulations.

ii. Portfolio or at least 2 samples of past relevant high-quality work in development of visual identity, logo and visual style guides

iii. Any other information that will facilitate evaluation of the service provider’s reliability and capacity to provide the services. This may include descriptions of previous work provided to similar organizations.

iv. Brief explanation of your approach to the design process and proposed detailed timeline for required project outputs. If you’re applying as a team, provide an outline of the roles and responsibilities of each team member.

  1. Financial Offer

This must contain a proposed all-inclusive fixed rate according to each project output (see deliverables table).

The cost of preparing a bid and negotiating a contract, including any related travel, is not reimbursable nor can it be included as a direct cost of the assignment.

Annex 1 Terms of Reference

Subject: Development of a visual identity, logo and visual style guide

Background

Interpeace is seeking a graphic designer (or graphic design team) to develop a comprehensive brand identity for the above new initiative which will be launched toward the end of 2021, including visual style and branding guidelines, and related products. The graphic designer would also ensure streamlining of visual communication by refining communication documents related to the initiative.

The brand identity and communication tools will have to be tailored to appeal to a variety of audiences within the finance sector, government donor entities, and the non-profit peacebuilding sector.

S/he will ideally have prior experience working with developing visual identity for new initiatives. S/he will be expected to produce quality work under limited supervision, all the while maintaining a collaborative outlook and relationship with the Interpeace team. The graphic designer will be expected to take the lead on the initiative’s design process and provide creative direction to ensure the production of a contemporary visual identity which meets well-defined goals.

Implementation

The graphic designer would work closely with the Head of Research & Senior Peacebuilding Adviser, as well as the Global Communications Manager.

Deliverables & Timeframe

Deliverables and Activities

Dates due

Brand logo and logo guidelines

By mid-September 2021

Brand book or visual identity standards manual (with guidelines for fonts, colors, design system, illustration, photography, iconography, etc.)

By mid-October 2021

Final design of various pitch documents for diverse audiences based on the new visual identity

By start November 2021

Digital design templates for factsheets, newsletters, social media and web banners based on the new visual identity

By end October 2021

Assignment and Objectives

Interpeace is seeking a graphic designer (or graphic design team) to develop a comprehensive brand identity for the above new initiative which will be launched toward the end of 2021, including visual style and branding guidelines, and related products. The graphic designer would also ensure streamlining of visual communication by refining communication documents related to the initiative.

The objective of this project is to develop graphic design material to elaborate a brand identity and a brand tool kit.

• Developing the brand identity, a style sheet for the website, color scheme, etc.

• It would involve branding for the initiative but also mock designs in similar design language for associated products and guidelines developed by the initiative.

• The designer or team would also refine the various pitch documents and other documents required to simplify and streamline the initiative’s visual communication.

It is understood that several rounds of edits will likely be required in order to perfect the graphical elements and the branding tool kit. We would also ask that the graphic designer share design files to allow the communications team to do any last minute editing if required.

Scope of Work

This job entails :

· Production of a visual style guide with a brand story.

· Production of a logo and guidelines to create a recognizable brand signature.

· Defining the brand’s core color palette.

· Dictating the typography hierarchy.

· Defining brand voice.

· Specifying the imagery and iconography that makes up the brand’s visual style.

Deliverables

The deliverables described in the timeline are submitted to Interpeace in electronic form.

Qualifications:

· An established track record in branding, visual identity development, and graphic design for nonprofits and/or the financial sector.

· Demonstrated ability to take initiative and work independently with limited supervision and within established deadlines.

· Demonstrated capacity for collaborative, effective and timely communication.

· Creative direction.

· Contemporary aesthetic vision.

How to apply

All offers to provide the services described in this RFP must be submitted by e-mail to Elio Azar, Policy Support Officer, by email (azar@interpeace.org) by 23 August 2021. All submissions must indicate “Graphic Designer – Finance for Peace” in the subject line.

Only proposals under consideration will be notified.

Participation in this RFP indicates acceptance of the terms and conditions provided.

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